Introduction: A New Era in Global Fashion
Fashion is a global phenomenon, and New York Fashion Week (NYFW) is its pinnacle event. Designers, models, and celebrities from around the world gather to showcase and admire the most cutting-edge fashion designs. In recent years, African clothes and designers have become a highlight at NYFW and other design weeks worldwide, as the global fashion industry embraces traditional African elements.
Oshobor: Blending Tradition and Modernity
Oshobor, launched in 2020 by Nigerian designer Oshobor Odion Peter, has found itself gracing the biggest runway in the world – NYFW. This brand offers slow fashion that beautifully blends modern knitwear with indigenous Nigerian elements. Oshobor’s collections are inspired by a love for father-son relationships and challenge traditional masculinity. Collections like “Na Man You Be” and “Omo No Mose” celebrate the strength, independence, confidence, and boldness of femininity.
Studio 189: Global Reach with African Roots
Studio 189 is another fashion brand making waves. Founded by American actress Rosario Dawson and her business partner Abrima Erwiah, an industry veteran with over 16 years of experience at luxury brands like Bottega Veneta and Hermes. Studio 189 currently operates an e-commerce website, while its production takes place in Accra, Ghana.
Head of State: Youthful Vision, Global Impact
Nigerian-born designer Taofeek Abijako’s journey into fashion began with his frequent visits to his father’s studio in Lagos. These experiences sparked Abijako’s fascination with the intersection of social interactions in everyday life and art forms within marginalized communities. Abijako’s talent is undeniable. In 2018, he became the youngest designer ever to showcase at NYFW: Men’s with his collection, “Head of State.”
Onalaja: Inclusive Fashion for All
Onalaja is a brand that prioritizes inclusivity and accessible luxury. While haute couture has its place, it’s refreshing to see wearable and demi-couture designs on prestigious runways like NYFW. What’s even more exciting is the presence of diverse sizing, especially in African lines that cater to a wider range of body types. Onalaja offers sizes ranging from XXS to XXXXL, and their designs celebrate the multifaceted beauty of women by merging African and modern, contemporary styles.
Korlekie: Celebrating Heritage Through Craft
British-Ghanaian fashion designer Beatrice Korlekie launched her brand, Korlekie, in 2013. This label honors heritage through its focus on traditional craft techniques and cultural influences. Korlekie offers exquisite handcrafted luxury garments and accessories.
Conclusion: The Future of Fashion is African
The influence of African fashion on the global stage is undeniable. Designers and industry veterans like Imane Ayissi have paved the way for designers in Africa and showing the world that our diversity stretches beyond culture. These talented designers are not only showcasing the beauty and rich traditions of African cultures but are also challenging conventional ideas of clothes and beauty.
