Sony launches $10m fund for African entertainment startups

Sony Group has established a US$10 million innovation fund to invest in African entertainment startups.

Since 2016, Sony has run a variety of funds, including the Sony Innovation Fund (2016), the Innovation Growth Fund (2019), and the Sony Innovation Fund: Environment (2020).

Sony Group’s groundbreaking $10 million initiative, the Sony Innovation Fund: Africa, aims to revolutionize African entertainment startups. Beyond 2016’s Sony Innovation Fund, the latest fund prioritizes Africa’s entertainment growth. It focuses on early-stage startups in gaming, music, movies, and content distribution, allocating an initial $10 million. The strategic collaboration with the International Finance Corporation (IFC), a major player in global development, strengthens the fund’s impact. Toshimoto Mitomo, Sony’s Executive Deputy President, envisions this venture accelerating Africa’s entertainment industry, contributing to regional progress【22†source】.

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