Africa tourism sector is experiencing a remarkable resurgence, exceeding pre-pandemic levels according to new data from the United Nations. This positive trend signifies a significant recovery for the continent’s tourism-dependent economies.
The UN World Tourism Barometer reveals a 7% increase in tourist arrivals in Africa in 2024 compared to 2019, the year before the COVID-19 pandemic disrupted global travel. This growth momentum is further bolstered by a 12% rise in tourist arrivals in 2024 compared to 2023.
Travel in Africa: The stats
North Africa emerged as the region with the most significant growth, witnessing a staggering 22% increase in tourist arrivals in 2024 compared to 2019. This positive trend mirrors a global recovery in international tourism, with a 99% rebound in 2024 compared to pre-pandemic figures. An estimated 1.4 billion international tourists traveled the world in 2024, signifying a strong revival of the tourism industry.
Africa’s diverse offerings have traditionally enticed tourists worldwide. The continent boasts captivating wildlife parks, breathtaking geographical features, rich cultural heritage, and idyllic sandy beaches. These attractions continue to be a major draw for international visitors.
For instance, Morocco’s tourism industry thrived in 2023, achieving a record-breaking year with over 14 million tourist arrivals. Capitalizing on this success, Morocco has set ambitious goals to attract 17.5 million visitors by 2026 through the launch of new airline routes. Their vision extends even further, aiming to welcome 26 million tourists by 2030, coinciding with their co-hosting of the FIFA World Cup alongside Spain and Portugal.
Kenya’s tourism sector has also witnessed a significant upsurge. Tourist revenue in the nation jumped by nearly a third in 2023, fueled by the arrival of 1.95 million visitors. While Kenya anticipated welcoming 2.4 million tourists in 2024, the final figures haven’t been released yet.
Furthermore, several African countries, like Zimbabwe, have implemented strategies to diversify their tourism offerings. These initiatives aim to make tourist attractions more accessible and appealing to local residents as well, fostering domestic tourism alongside international travel.
The robust recovery of Africa’s tourism industry presents a promising outlook for the continent’s economic growth. As tourist arrivals continue to rise, the sector is poised to generate significant revenue, create employment opportunities, and contribute to the overall development of African nations
Checkout where to travel in Africa on our travel section.
